Truth behind the Logo-The Apple
Apple Logo with tagline think Different Has Already Made Something inspiring in us also make the designer stand apart from all other.The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. The logo is admired for it's simplicity and many meanings that people attach to it. It's timeless. For 30 years it has been unchanged and I expect at least another 30 before anything drastic will be done to it.
Many More Tattoos of the logo has be evolved!!!!
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| Apple Logo as tatoo |
When
Jean Louis Gassée (executive at Apple Computer from 1981 to 1990) was asked about his thoughts to the Apple logo he answered:
One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.
The True details of The Apple Logo is here to follow:
The details was reterived when I read an interview from the designer itself.
Rob Janoff, the designer of the
original Apple logo, he will tell you all about his design.Early
1977. The agency got the account (Apple) sometime January.
The logo was introduced with the new product Apple II in April of that year.He was working for an advertising and public relations agency called Regis McKenna and he was an art director.
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| Early rob janoff |
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| Rob Jonoff |
The first time must have been that first year. It was before he was getting his company started. So it was just Steve Jobs, Steve Wozniak and Mike Markkula. He was the elder guy who corralled these young entrepreneurs. And I think it's because Mike Markkula is how the account wound up at our agency. Steve was friends with my boss Regis McKenna.
The First Apple Logo
Description:
Really there was no brief. But the really funny thing was the only direction we got from Steve Jobs is: "don't make it cute". There were briefs on subsequent jobs. First there was the logo, then there was an introductory ad and a sales brochure for the upcoming introduction. But it was pretty lose at that time. There was a previous logo to my logo. It was a logo done by Ron Wayne who was a very brief partner of the two Steves early on. He later took a buy-out, because he was a little concerned about the financial obligations he might have. He had a young family and the other guys didn't.
(The First Designer) Ron did a pen and ink drawing of Sir Isaac Newton sitting under an Apple tree with a poem all around the border. And, I think when Steve Jobs started to get serious about the Apple II and getting a prototype for the design of the shell he realized that logo would not do. So he needed a new logo.
New Logo:
Firstly,There were two versions of the apple logo was developed .One with and one without the bite. Just in case he thought the bite was too cute. Fortunately Steve jobs went with the one that gave it the most personality with the bite. Frankly it was a no brainer and you would miss the mark if you don't show some kind of an apple. When I presented I showed him several variations. Striped version, solid color version, metallic version. All those with the same shape
Steve liked the idea, because he liked things that were outside the box. And, it's not so revolutionary now, but it was a little different then. However he did get a lot of opposition from one of the higher account executives at agency. He was sort of working against me on the meeting where he presented the work to Steve. He made a comment that if this new company went ahead and produced stationary in all these colors they will go bankrupt before they start the business. That was kind of the attitude that he was facing from the agency. But Steve liked it right off. steve is a pretty perceptive guy as we later learned and steve liked the uniqueness of it as well. Also, he should add that the idea of a computer going into people's homes was a little bit threatening because up to then computers were for big businesses, who were highly technical and sensitive and all that stuff. Most of the personal computer products that were coming out at the time had very techno names. TRS-80 and things like that, so that's why the name Apple was so golden because it was basic and not technical and to go with that the colors were very important.
The Bite Of The Logo:
They are really interesting, but he was afraid it didn't have a thing to do with it. From a designer's point of view and you probably experienced this, one of the big phenomena is having the experience of designing a logo for whatever reasons you design it, and years later you find out supposedly why you did certain things. And, they are all BS. It's a wonderful urban legend. Somebody starts it and then people go "oh yeah, that must be it".The Idea was Nothing But he wanted to show it as the apple ,without the bite it was looking as the cherry,so he liked the bite version of it.
His Tips While Designing a Logo of youngster:
---------- by Rob Janoff ---------------------
The main thing is to make it simple, because designers especially young designers tend to over-design or clients want too many things in there. I think people who tried to work a logo too hard, having too much meaning, wind up with something that's too complex. Logos usually have to be interpreted from very-very small to very-very large and that's not always easy. So, I think simplicity and readability is key. You're designing for an audience who really doesn't care as much as you do and unless it catches their interest right away they are going to pass right over it. So having it very readable is also important. Capturing the audiences imagination by having something revealed to them as they look at the logo is also important. Also, it's an opportunity to give whatever you're trying to portray a personality — this is something I try to do.
