Embeddable Posts With Facebook

Facebook Introduces Embeddable Posts

Facebook rolls out a new feature that will enable web portals to share the social network's content on their site. 'Embed Post' will make it possible for people to bring timely public posts from Facebook to the rest of the web.

However, all Facebook posts cannot be embedded, only those posts whose privacy settings are set to public can be embedded.

According to the announcement, the feature is currently being tested with CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable pages. However, Facebook promised broader availability soon.

This is the second Twitter feature added by Facebook this year. Earlier in June, Facebook introduced hashtags, a feature that was synonymous with Twitter.

In an effort to inject Facebook into more public conversations, the company  introduced embeddable posts that will let blogs and news organizations include status updates, videos and photos in stories.

The posts work in the same way as embeds from Twitter and YouTube. Once your account is enabled, you will have the option to "Embed post." That will produce a code you can cut and paste into a blog entry or HTML file.

For a post to be embeddable, it must be set to public. In its announcement, Facebook used a status update from the British Monarchy about the recent royal birth as an example: 

 

Why embed post?
The intent of such efforts is to provide more inventory to advertisers looking to reach people during live events, like the Super Bowl or the Oscars. Until now, Twitter has offered the lion's share of such ad opportunities, but with 1.1 billion users, 28% of Facebook audience offers a viable alternative. 


Will This is going to work for facebook ?
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