Google aquires Bump app

Google has bought ne'er-do-well mobile app Bump in a bizarre move worth $40m.Bump The File Sharing app is similar with bluetooth and GPS.

The concept seemed sound enough - bump two phones together to pass data from one phone to another. Sound familiar? It should, because it's the same concept behind near field communications (NFC) in mobile handsets. However, the forerunner of NFC technology used by Bump works on a mixture of Bluetooth and GPS, meaning that best results are achieved if the following criteria are met:

1. Both parties have the app and have it configured.
2. Both parties have Bluetooth on, or better still have previously paired handsets.
3. Both parties have GPS on and clear line of sight to GPS satellites.
4. The wind is blowing the right way.
5. There is an "R" in the month.

 

 That wasn't surprising, as despite attracting corporate investment Bump never really caught on, meaning that finding another Bump user at the appropriate time was nearly impossible.
So what does Google plan to do with the Bump technology? Well, nothing initially, and service is expected to carry on as usual for the moment.
Clues might be found in the blog post announcement of Google's acquisition from Bump co-founder and MD David Lieb, who said, "We strive to create experiences that feel like magic, enabled behind the scene with innovations in math, data processing, and algorithms." Or then again, maybe not.